SMIRNOFF REDESIGN

Smirnoff's target audience is Gen Z, which is not reflected through its current design on their vodka bottles. The goal of this project was to reinvent their label, while also making all their flavors cohesive.

SMIRNOFF LABEL REDESIGN
MARCH 2022
SMIRNOFF LABEL REDESIGN
MARCH 2022
SMIRNOFF LABEL REDESIGN
MARCH 2022
SMIRNOFF LABEL REDESIGN
MARCH 2022
SMIRNOFF LABEL REDESIGN
MARCH 2022
SMIRNOFF LABEL REDESIGN
MARCH 2022
SMIRNOFF LABEL REDESIGN
MARCH 2022
SMIRNOFF LABEL REDESIGN
MARCH 2022
SMIRNOFF LABEL REDESIGN
MARCH 2022
SMIRNOFF LABEL REDESIGN
MARCH 2022
SMIRNOFF LABEL REDESIGN
MARCH 2022
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